Soft skills can be defined as the individual competencies and capabilities that help a marketing manager flourish in their industry. Marketing managers require both hard and soft skills to accomplish their jobs well. Soft skills are usually understood to be associated with interaction between people. Soft skills aid marketers in managing and leading their professional team.

Leadership skill is expected in every industry in people who are are responsible for leading a team and motivating them to achieve a certain goal, setting strategic goals, motivating employees to perform well. Some amount of technical expertise and experience and added sharpness with required soft skills can create wonders. Marketing employees use specialized software, tools and techniques to design strategies and promotion methods, but key to success lies in execution. Here is the role of proficiency in soft skills which provide a decisive advantage to any marketing executive or team. Organizational skills are beneficial to anyone who manages multiple tasks or projects at the same time, communicate with a range of people, including their coworkers, their team members and their company’s customer base. Marketing managers should be able to clearly and effectively communicate their ideas, requests and expectations.

Most valued soft skill can boost your personal attributes as well including, your focus, ambition, common sense ,situational awareness, time management and confidence levels. Organizing the team definitely demonstrate and develops your organizational skills- another soft skill that is often considered in interview.

To summarize, it is a good idea to identify which soft skill gaps you may have and work on them. Many of these skills can be taught- even the best public speakers have openly admitted that it was not an innate love of the stage, but indeed their years and years of practice which made them influential speakers. For freshers who wish to make a career in marketing, when appearing for an interview, it becomes important to consider what is the culture of the organization. They should specifically work towards expected soft skills required to gel well with their potential team, a trait keenly observed by hiring managers. If you fail to identify with their culture then it is not the right place for you, and you should look for places you fit in, unless you plan to work of your craft. Assuming a new role involves much more than just the job specifications and roles and doing this analysis will have dual benefits, helping you in your preparation for interview as well as identifying more suitable organizations in which you would like to advance your career.